InnovationLifestyle-tech open innovation, since 2019
The place where start‑ups come to do business
The Loomish Innovation Awards are an open innovation program where mature start‑ups and scale‑ups come to do business. Each edition is sponsored by a leading brand with a real innovation need. The best solutions pitch live to that brand's top management and to international investors.
Fashion · Food · Luxury · Beauty
Three sides of the table
One format brings all three together. A brand sets the innovation question, start‑ups answer it in front of the people who can buy, and investors watch solutions get validated by the market before they commit.
Each award opens with the sponsor's own innovation brief. Loomish scouts internationally, screens over a hundred applicants, and brings twelve to the pitch day. Winners move straight into a proof of concept with the brand.
Finalists pitch directly to the top management of the sponsor and to executives from the Lifestyle-Tech Competence Center. They leave with contacts, mentoring and, for the winners, a customer.
Holding companies, venture capital, private equity and business angels sit on the jury and in the room. They see mature solutions that a major brand has just chosen, before anyone else does.
Made possible by Loomish, a Swiss investment management firm specialised in lifestyle‑tech, and founding member of the Lifestyle-Tech Competence Center in Lugano.
Track record
Every edition was sponsored by a brand with a question to answer, judged by its executives, and closed with winners going into pilot projects.
“It is always a pleasure to be inspired by the next generation of talent. Throughout the project there was a great collaborative effort of the award sponsors, partners and jurors, as we had the opportunity to get a closer look at over a hundred exciting solutions.”Nicolas Girotto, CEO, Bally
Sponsors, partners and jury
Sponsoring brands set the brief and sit on the jury. Partners host the pitch days and bring their own executives, investors and academics to the table.
Sponsoring brands
Partners and hosts
Brands on the jury
Winners
Chosen by the sponsor's own executives out of international fields of up to a hundred applicants, then taken into pilot projects.
Made possible by Loomish
Loomish is a Swiss-based investment management firm specialised in lifestyle‑tech, with a focus on Fashion, Food, Luxury and Beauty. We deliver expert guidance and facilitate investments, focusing on the disruptive technologies offered by mature European start‑ups.
Strategically located in Ticino, between the financial centre of Zurich and the global lifestyle hub of Milan, Loomish is a founding member of the Lifestyle-Tech Competence Center and a partner of the Dagorà Lifestyle Innovation Hub in Lugano. The awards are how we scout for, promote and help the tech innovators our brands and investors want to meet.
Next edition
Tell us which side of the table you sit on. We will come back to you with what an edition looks like, who was in the room last time, and what it would take to open the next call.
Thank you. We will be in touch within a few days.